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It took me all day to figure it out. It hit while out raking up the yard and I had to come in and see if I was right. At first I though it might have been Mills when talking to Fisher about the original outrage but that did not seem right.
Quoting from a story by Marty Luray published January 1978 in Motorboat Magazine -
Dick Fisher - "We didn't feel that a straight name was what we wanted. We decided to use an unstraight name that everyone would remember. We decided that 'Whaler' was good, but Boston was not a place that was known for whalers. So we called it Boston Whaler. It was a contradiction in terms that caught on."