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Very little dealer footprint and little to no tie in with hull manufacturers. Once an engine is rigged to a hull, it often makes financial sense to replace it with the same brand, so they are at a disadvantage in the re-power market too.

Even growing up in South Florida...the only places that seemed to carry the Tohatsu/Nissan engines were the shops selling inflatables, before inflatables were cool.

The Tohatsus are supposedly pretty good engines. When I needed to repower my 15' Super Sport I couldn't find anyone to sell/hang the Tohatsu.