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Although I've heard the 90 Tohatsu TLDI is an excellent engine and the same as Mercury Optimax technology, smaller HP 2-strokes are definitely going away. Besides this Tohatsu you are considering, now only Evinrude is left in the 90 HP 2-stroke market. For better value, and much better resale recognition, you might want to look at Mercury's BRAND NEW 90 4-stroke EFI. It' a whopping 2.1 liter displacement, and should be a real powerhouse at only 359#. This dealer in TN will ship you one in the crate for $7200 + about $200 in shipping and no sales tax. Great deal. Whaler is now installing these on 170 Montauks.

http://www.jacosmarine.com/mercuryeng.../index.cfm

Above, incidentally, someone posted wrong information that Tohatsu makes small outboards for Mercury. Not true.
Mercury and Tohatsu together own a manufacturing Joint Venture and jointly manufacture the 30HP and less engines for themselves. Some of these engines ARE sold to others, such as Evinrude and Nissan. Coleman engines are made in China.